Manager, Sports Marketing and Brand Communications

Industry Category	Sales / Marketing	Position	Marketing / Business Dev
Recruitment Department		Number Of Recruits	several
Work Location	All Cities	Nature Of Work	Full Time
Gender Requirements	Male	Marriage Requirement	No marital status restrictions
Education Level	Open to all levels	Work Experience	No work experience restrictions
Age Requirement	Above 18 years old	Salary Package	Negotiable
Updated Date	2022-10-01	Valid Until	Long-term validity

Purpose/ Mission:

To ensure positive development of the adidas brand image through brand concepts in key categories, to support sustainable and profitable market share growth in the Philippines by providing efficient and effective communication of key messages across all appropriate communication channels.

Execute the SEAPAC Influencer and Athlete Strategy, taking into account relevance to the local market.

Balance brand and category message against channel (Wholesale and DTC-ORT, Franchise, EComm) specific requirements.

Accountabilities:

Functional

Execute the communication & influencer/sports marketing plans and detailed budgets for country/SEAPAC, including PR executionInput country media, digital, and social media needs into SEAPAC plansEnsure global/SEAPAC marketing guidelines are upheld during execution of concepts to local marketImplementation of Marketing EventsSupport the control of existing asset agreements (product and servicing)Ensure timely and sufficient equipment support to Sports Marketing partners with the material contractually agreed and ensure on- and off-field visibilityEnsure timely and sufficient equipment support to Influencers with the material contractually agreed and ensure visibilityReporting of country communication trends, including competitor analysisElaborate and implement the Brand Communications & Sports Marketing plan, within the brand guidelines, integrating the effort of the creative, media, online, BTL and PR agenciesElaborate local campaigns, within the brand guidelines and SEAPAC media communications plan/toolkitEnsure translation into cost efficient implementation across all appropriate communication channels and toolsAd hoc SEAPAC wide projectsMaintain close contact with sports agencies or clubs; as well athletes and influencersManagement of promo stock at country level

People

Follow up with involved parties within the communication processAct as a business contact for external parties (agencies, suppliers, athletes/influencers)

Controlling

To monitor all reportsTo monitor MWB

Compliances

To observe both global and local policies and procedures in all dealings;Support APAC changes and directions;Perform other tasks as may be assigned from time to time

Professional background/ Experience:

5 years experience with a mix of consumer and trade marketing. Passion for sports.Media Planning/Buying experienceDigital Marketing experienceHigh level of project management, budget management and schedulingDegree in Marketing/Advertising or related courseBusiness background will be an advantageIdeally experience and exposure in Sports

adidas is the brand that started it all. For seven decades we have been looking at what people wear on the courts, tracks, and playing fields — and have worked tirelessly to make it better. This is what excites us every day anew: making a difference by shaping the future of sport. Because for us, sport can change lives for the better.How can we impact the future of sport?Adi Dassler, a Herzogenaurach native, kicked-off a real revolution in sport in 1948 when the world was torn. He started with a vision and turned it into a business. Today millions of athletes and fashion lovers around the world are united. Our goal is to face and improve their needs by creating the best products they can have.With this passion we fill Adi Dassler‘s shoes, for sure. We are proud of his game-changing heritage. The inventive genius still flows through our company. But we also refined his footprints over the years, together as one huge global and diverse team identified by its individuality.Our collaborators worldwide are makers, growers, and retailers. But more important, they are all creators — that is the best investment in innovation we can imagine. We are driven by emotion, and functionality. We explore, execute and elaborate. And we make an impact by pioneering the previous, whatever the sport discipline is, whether it‘s the cutting-edge Performance division or the fashionable Style division. Speaking of future: We invite all athletes, creators and thinkers to be part of our movement.Sounds utopian? Yeah right. But we truly believe that all together we can build a better tomorrow.