Job Qualifications
Candidate must possess at least a Bachelor’s degree in Marketing, Communication Arts or any related courseMust have key account corporate sales and collection experience.Must be tech savvy and very familiar with social media engagements and conversions.Must have excellent English grammar.Preferably with photography/videography editing skills.
Job Description:
1. Achievement of Sales & Collection Targets
Key Accounts. He/she will be tasked to directly deliver sales through direct customer interaction with corporate and industrial key accounts that require face-to-face proposals & negotiations.o
nline Sales. He/she will be respo
nsible to achieve the sales targets by managing & maximizing o
nline sales channel options: via o
nline market place and expand brand endorsers, influencers and reseller/dealers. Respo
nsibility includes credit & collection respo
nsibilities & activities.
2. Social Media marketing, brand building & communications.
He/she will create a communications plan to effectively reach and engage the target segments of the products via the brand’s direct o
nline marketing & social media.Establishing, managing and maximizing the benefit of relatio
nships to reach sales targets via the use of o
nline brand endorsers, influencers and resellers.Activities may include graphic design for advertisements (video, GIF and/or static artworks) to be used for posting on social media platforms including liaising with subject matter experts to effectively manage the social media publicity responses, feedback, questions and/or comments.The nature of the job may change depending on the opportunities, challenges and the respective stages/phases of development and/or implementation.
A. PLANNING & APPROVALS
a) Competitor Benchmarking. May be required to conduct research work to establish a
comparative competitor benchmarking that will be used to propose a brand or product positioning that will be at par (or better) than competitors:
i) Product type, specifications & performance
ii) Price. Competitive price benchmarking
iii) Promo. Advertising Channels & Platforms used
iv) Communications/Promotions communications plan that will be at par (or better) than others.
b) Target Market/Consumer Profile
i) Demographics & Target Market/s Profile
ii) Purchase Decision Criteria of the Target Market/s
iii) Media Most Often Used, Customer Touch Points
c) Proposed Communications Plan Campaign Strategy & Budget
i) Identification and liaising with subject matter experts/recommended endorsers (if any)
ii) Identification of Social Media Engagement Strategy (identifying the different objectives & tactical options per stage/phase of the campaign)
iii) Key Messaging (per phase of the marketing campaign period)
iv) Proposed Social Media Channels & Usage Strategy
v) Proposed Campaign Budget
d) Securing Management Approval for the Plan & Resources
e) Measuring Key Performance Indicators (Actual vs. Target)
B. GRAPHIC DESIGN, PHOTO/VIDEO EDITING & ConTENT DEVELOPMENT
i) Graphic Design (static artwork, GIF, animation and/or videos) of social media materials
ii) Photography (and photo editing using Adobe Photoshop)
iii) Videography (and video editing using Adobe Premiere)
iv) Composing posters/brochures/catalog/announcements using Canva
C. SOCIAL MEDIA ENGAGEMENT & DAILY OPERATIonAL REQUIREMENTS
i) Social media posting of approved communications materials to specific target market segments
ii) Day-to-day management of social media engagement, feedback and responses
iii) Issues & Publicity Relations Management (in coordination with management)
iv) Skilled in how to increase/manage social media online metrics: brand awareness, engagements & conversions to sales (Facebook, Instagram, Tiktok, Youtube)
D. PROJECT MANAGEMENT & PERFORMANCE METRICS
i) Key Performance Indicator (KPI) Metrics & Targets
ii) Ensure progress, output and/or outcomes are achieved within agreed targets and timelines.
E. SALES & COLLECTION
i) Achievement of sales targets via online sales channels.
ii) Ensures proper management of sales related credit & collection
F. Other activities & tasks that may be assigned from time-to-time.
The Unioil Group of Companies is an organization engaged in the downstream petroleum industry.Since 1966, it has been a consistent supplier of quality petroleum products for both automative and industrial use for the Philippine archipelago. Its recent operation of a network of service stations, coupled with its intensive involvement in oil trading has made it one of the most innovative companies in the region.Unioil’s creative approach in meeting the needs of its customers has revolutionized the concept of how an oil company can do business with both small and large customers. With a vast range of superior products and services, Unioil delivers to a prestigious roster of clients in the aviation, petroleum, steel, automotive, construction, and other manufacturing / industrial industries.