The Marketing Manager is a liaison between new and prospective parents and the school. S/he knows how to build relationships, and must be a proactive collaborator with all team members. This person is expected to be responsible for the following:
ADMISSIONS:
Establish and direct an enrollment management plan that addresses prospective parents (inquiry, materials, follow-up); current families (surveys, re-enrollment incentive programs, exit surveys);Increase enrollment of new students and meet student retention goal. Organize school open houses and school tours.Attend school fairs.Organize open houses for prospective parentsMaintain accurate databa
se of prospective families.
MARKETING:
Writes and submits press releases regularly.Creates and maintains the development of a media relations program that includes relatio
nship building with o
nline and traditio
nal news sources.Oversees website administration. Works with IT consultant, parent volunteers and/or outside vendors to ensure website is current and an effective means of communication. Regular updates of content, photos and videos are im
portant.Respo
nsible for the integrity of the school's branding. Ensuring that brand is co
nsistently adhered to and providing staff and committees with guidance on how to position the school.Oversees paid advertising. Oversees all social media sites
.
CANDIDATE REQUIREMENTS:
Candidate must possess at least a Bachelor’s degree in related field of study such as Marketing or Communications, or the equivalentMust have at least 5 to 8 years of relevant sales and marketing work experience, with at least 3 years as ManagerWork in schools is an advantageWith excellent written and oral communications skillsHas the ability to provide big picture strategic thinking, vision and insights to drive big ideas and initiatives.Possesses collaborative leadership skills that encourage team cooperation and motivate relationship-building.Proficient in the use of Microsoft Office Suite, databa
se management, on on-line marketing modalities (Search engine optimization, social media marketing via Facebook, Twitter, IG, etc., other mobile applications).Is self-co
nfident in oral, written, strategic and analytical abilities.Ability to work independently.Ability to work non-traditio
nal hours with possible evening and weekend meetings/activities.Applicants must be willing to work full-time by October 2022.References must be immediately available.
Reedley International School (RIS) is a private, non-sectarian, co-educational school in Pasig City, Philippines. It is accredited by the Philippine Department of Education and is one of only four regular member schools in the Philippines of the Council of International Schools (CIS). Reedley is also accredited by the Western Association of Schools and Colleges (WASC).Reedley began operations for the Upper School in June 2000 in Libis, Quezon City. It is open from Kindergarten to Grade 12, for boys and girls who wish to pursue education in the Philippines conforming to international standards.