Web Specialist (Link Builder - SEO Specialist)

To work with the digital and content teams for the daily publishing and updating of relevant and engaging content across RX websites and platforms The successful candidate will demonstrate a high level of flexibility, efficiency, rigor and understanding of the internet and web technologies. He/she will be mainly responsible in migrating Reed Exhibitions sites to the new CMS platform ensuring functionality as well as in ensuring that all tracking, tagging and SEO techniques are applied consistently using the agreed methodology, using the consistently applied tracking metrics to propose improvements and deliver optimisation. He/she shall have solid foundation in HTML and will demonstrate dynamism, proactivity and team spirit. 

Accountabilites:

• Daily publishing of content across RX websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.

• SEO re-optimization (or addition, if it’s not there).This includes checking for broken links, making sure title and image tags are in place and that agreed key words are being used.

• Check on key word performance and general site performance in Google Analytics and report back issues and recommendation to the Regional Demand Marketing team on aweekly basis

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Optimize copy and landing pages for search engine marketing, performing monthly auditsand reviews

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance withagreed KPIs.

• Accurately update, publish and manage content across Reed Exhibitions’ event websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.

• Test event website on new and various web browsers on a regular basis

• Update time references and GDPR requirements in footer of websites or other locations.

• Review each page on websites for consistency (fonts, photo sizes, etc.) and usability

• Work to provide recommendations to relevant teams, ensuring that best practices areapplied, improved and optimised

• Work with various RX teams to proactively understand the broader customer journey, ensuring that there’s alignment for tracking and messaging (working with the appropriateteams as required)

• Other related duties and responsibilities as needed by the business

Other Qualifications:

• 2-3 years of relevant experience

• Great listener, quick thinker, and the ability to work independently and as a team

• Bachelors degree preferred or equivalent experience

• Strong oral and written communication skills

• Strong detail orientation with the ability to follow defined processes

• Strong time management skills

Any of the following:

• Wordpress • CMS • linkbuilding • Form creation • Google Analytics • Keyword Research • SEO Audit • HTML • CSS • Javascript