The Marketing Manager designs, develops, implements, and monitors advertising and marketing strategies/initiatives that increase customer traffic and sales based on comprehensive marketing research and understanding of the mall’s customer base. They use creativity in building interest in consumers by employing marketing techniques through various types of media. These are but not limited to the mall’s events and advertising campaigns; implementation of system-wide requirements for promotions, activations and management activities; and sponsorships.
Educational Requirements:
Candidates must have a Bachelor’s degree in Marketing, Advertising, Business Administration, Communication Arts or any 4-year related course.
Experience Requirements:
5 years of relevant work experience in a Marketing function exhaustively covering brand management, project management, advertising, promotion, market research, media, marketing communications, events management, and retail marketing;
Work Location:
The candidate must be willing to be assigned in SM City Valenzuela, SM City San Fernando Downtown, SM City North EDSA, SM By the Bay, S Maison, SM City San Lazaro, SM City Dasmariñas, SM City Santa Rosa, SM City Sorsogon, SM City Bacolod, SM City Iloilo, SM City Baguio, SM City Tuguegarao, or SM Megacenter Cabanatuan
Sixty years in the retail industry and over two decades in the shopping center business, the SM Group of companies stands today as an institution, a by word, a store, a mall, a bank, a home, a resort, a hotel and business colleagues, a place to see new things, a wholesome experience for the family.Alongside other core business areas of the SM Group, Shopping Center Management operations is one field of expertise. Generally referred to as SM Supermalls, the company has become the Philippine’s retail and mall giant. With more than fifty malls in the Philippines and abroad, SM Supermalls has become an engine for the economic growth. Wherever we go, new jobs are created. Careers are given a jumpstart, small businesses grow, real estate values go up, and we see an immediate acceleration of retail activity in the area. With such exceptional performance, SM Supermalls will continue its expansion with more malls each year. Apart from local development, the company is also looking at growth opportunities in international locations.The phenomenal growth of SM Supermalls over the decades is attributed not only to the guiding vision and inspiring courage of Mr. Henry Sy, Sr., but also to our thousands of human assets who have incessantly delivered high performance and value-added services to our business operations and to the communities where we are located. Throughout the years, we are proud to have employed the best and most talented individuals that make up our winning teams.As we continue to journey and remain steadfast in fulfilling our vision of growth while creating the most value in the most innovative way we can, we invite you to explore possible career opportunities with us.