RESPONSIBILITIES
This role is respo
nsible for the overall roadmap of all websites to drive growthOversee the end-to-end workflow related to the site, product launches, promotions, and overall o
ngoing co
ntent and SKU managementCreate and docu
ment processes and timelines, establishing best practices to govern site co
ntentWork cross-functio
nally with Creative, Social and Public Relations, Finance, and Customer Service departmentsCo
ncept and build marketing campaigns to support core product + new product launches, collaborations, and promotio
nsManage and maintain review campaigns through review platformsCreate and implement conversion-improving and sales-driving strategies to ensure we reach revenue goalsAnalyze data and campaign results : understand acquisition costs, retention, and co
nversion optimization opportunitiesRespo
nsible for Shopee, Lazada subs
criptions platform, payments and analyticsManages site co
ntents including: homepage creative, category and product page content, seaso
nal pages for marketing campaignsEnsure best-in-class merchandising with co
nsistent brand storytellingManage payment platforms and gateways to ensure the best co
nsumer experience and stro
ngest co
nversion rates
QUALIFICATIONS
More than 3 - 5 years of o
nline marketing experienceHas a Bachelor's degree in any related field is requiredExcellent communication skills, grammar skills, and proficiency in writingExperience working with platforms: Shopee, Lazada, Google Analytics, Payments and moreMust be extremely organized, detail-oriented, and can oversee multiple projects at o
nceMust be creative, possess analytical thinking and problem-solving skillsStrong written and verbal communication skills. Ability to communicate and present complex ideas and processes in a simplified mannerAbility to manage multiple tasks
CITIStores, Inc. is a retail department store that provides excellent merchandising, store fundamentals & quality services. It has two business units known for CENTRO Department Store (Department stores) and UNO Factory Outlet (Low Price Lines stores).With 30 years in retail industry, the CITIStores Inc. continuous to give quality yet affordable merchandise and excellent customer service to the local market.Currently, CITIStores has 8 outlets for CENTRO (Daet, Sta. Cruz-Laguna, Tuguegarao,Solano, Sorsogon,, Catbalogan, Cauayan, and Santiago) and 18 outlets for UNO (Angono, Montalban, Tanay, San Pedro, San Pablo-Laguna, Balagtas-Bulacan,Pulilan-Bulacan, Cainta, Tagaytay, Morong, Makiling, Biñan, Taguig, Calamba, Dasmarinas, Silang, Marikina and Trece Martires).CITIStores, Inc. aims to be the anchor store in the selected commercial places. We are embarking on an aggressive expansion program in key cities of the country & we need top notch applicants to fill up key positions in our organization.