PURPOSE:
The Property Development Content Strategist creates content strategy and calendars, and oversees the production of Traffic Driving Articles (TDA) and Guest Blogs for SEOReseller’s portfolio of properties/publications in the AXADRA Group.
PRIMARY RESPONSIBILITY:
The Property Development Content Strategist is responsible for creating engaging, traffic-driving onpage content strategy for blogs that will rank the company's property sites and online publications and drive traffic. The strategist is to ensure that all produced content is at par with the company’s requirements and set standards. By doing so, the strategist impacts property traffic and DA, and helps maintain a healthy portfolio of properties for SEO backlink campaigns, guest posting, and affiliate marketing revenue.
GENERAL ACCOUNTABILITY:
Work Volume Fulfillment Fulfill weekly expected output as set by the Team Lead (varies depending on project needs)Plan or execute revisions on the copy and strategy as needed for better quality and better ranking Co
ntent Strategy and Creation Plan and QA co
ntent with minimal grammar/spelling errors; ensure co
ntent is compliant with quality standards, co
ntent guidelines/client brief; add l
inks, images, and citations to traffic-driving articles as needed for engagement and rankability Strategize articles and co
ntent calendar meant for building authority, internal l
inking, and topic relevance Quality Compliance Follow best practices for traffic-driving articles as needed by clients and the company. Actively pursue feedback and results in relation to co
ntent produced Co-mo
nitor performance of the domains assigned (monthly, quarterly gains in traffic or organic keywords) Revise co
ntent sent back by Lead Co
ntent Strategist or client according to specs provided Apply gained knowledge in order to create effective strategies and quality content. Be creative in applying or l
inking assets to articles. Tackle tasks and assignments with flexibility. Quick to adjust to ever-changing SEO/co
ntent landscape in relation to the Google algorithm and guidelines. Adhere to the deadlines set for tasks. Improve the quality of work by using the given tools and techniques. Generate new co
ntent ideas and experiments to drive more traffic towards the websites. 10. Give ideas and solutions on how to tackle topics and keywords on articles. Raise co
ncerns and issues to the Lead Co
ntent Strategist and Property Development Team Lead Be able to transfer gained knowledge to other members of the organization. Adhere to the no. of leaves required on a mo
nthly basis. Zero or minimized tardiness minutes on a mo
nthly basis.
POSITION REQUIREMENTS:
Ability to plan engaging, traffic-driving content Aptitude for keyword research and topic ideation that will drive traffic and KW rankingsCreative thinking with attention to detail within demanding deadlines Ability to work independently and collaborate as needed with writers and other Co
ntent Strategists
Are you exceptional?There are two types of people in the world: those who just want to get by and finish their shift, and people who say, “I want to grow. I love the challenge. Push me.”If you’re the latter, perhaps you’re perfect for Axadra.What is Axadra?Axadra is a digital marketing company based in Makati that provides digital marketing services to local and global clients. We offer search engine optimization (SEO), pay per click (PPC) advertising, social media marketing, online reputation management, and more.We’ve been in the business for nearly ten years now, and we owe that to our proactive, strong, and diverse team. Axadra is made up of a group of multitalented people who have chosen to further expand their horizons with us —we have bookworms and board game nerds, as well as shutterbugs and musically inclined individuals.Our doors are always open to talented and aspiring team players who want to join our company. We want people who love and live the Internet, individuals with creative minds who are not afraid to think out of the box.