WHAT THIS POSITION IS about - PURPOSE
The purpose of this position is to support the Marketing Communications & PR Team to launch JTI Philippines in the emerging RRP category and JTIP's trade initiatives, ushering the co
nsumer or customer throughout the full journey, from driving awareness, education, and to engagement that leads to conversion. The role acts as brand champion to non-product driven trade initiatives, establishing a clear brand identity to these cross-functio
nal initiatives that help increase brand awareness and foster brand loyalty.The role is respo
nsible for delivery across RRP and Trade audiences in this area:PR & EventsComms, messaging and co
ntent calendar preparation & maintenanceCo
ntent development for PR initiatives and eventsEvent and media management in cooperation with CA&COther engagement strategies, both o
nline and on-ground
WHAT WILL YOU DO - RESPONSIBILITIES
PR Management: Create awareness for the RRP category and relevant JTI products via traditio
nal and digital channels (internal and external) by executing initiatives that result in higher awareness and understanding of the category and its products, increased search volume and in turn, more organic website traffic leading to RRP's digital assets (website, databa
se signups, o
nline communities, etc). Tasks include, but are not limited to, coordination with Corporate Affairs to engage the media, aligning with Legal to ensure compliance of initiatives, article seeding to tradition media and digital publishers, influencer management, etc.Digital Co
ntent Production: Create co
ntent aligned with the RRP SEO and RRP Social Media Engagement strategies. Ensure co
ntent calendars are followed to drive always-on relevance and awareness of the RRP category in the digital space, both internal and external. Ensure that co
ntent calendar is aligned with RRP category's communication objectives as well as schedule of trade programs to ensure always-on pushStakeholder & Coordination: Experience in coordinating with cross-functio
nal teams and external partners, such as agencies, to ensure timeliness in meeting milesto
nes and deliverables that translates into tangible results.
WHO ARE WE LOOKING FOR - REQUIREMENTS:
Graduate degree or equivalent vocatio
nal training in Communication Arts, Marketing, Journalism, Creative Writing, etc2-3 years of combined proven work experience as PR associate, marketing communications assistant, or co
ntent writer, primarily in the Digital spaceFunctio
nal Skills:PRPR Writing for both digital and traditio
nal mediaCo
ntent writing for various platforms (website, SEO-friendly, social media, etc.)Can source and engage one-on-one with digital communities and digital advocateso
nline Community buildingDigital activatio
nsMaximizing existing relatio
nships with media partners/co
ntent creators/influencersAgency managementSocial listening and social media analyticsHave excellent communications skills: written and verbal, both English and Filipino
WHAT’S IN IT FOR YOU?
Work in JTI Philippines Headquarters TaguigBe covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowanceReceive bo
nuses and cash allowances such as meal and transport allowanceHave access to over 200 company trainingWell-being programs for employeesOpportunities for your career growthRecreatio
nal facilities in the office - Videoke, billiard and table tennisBe part of a truly internatio
nal and diverse company with over 40,000 employees in 130 countries.Experience the culture of an Investors in People certified companyFind out why 9 out of 10 employees recommend us to a friend.Understand why 9 out of 10 employees say they feel free to be themselves.
Japan Tobacco International (JTI) is a member of the Japan Tobacco Group of Companies (JT), a leading international tobacco company. With headquarters in Geneva, Switzerland, JTI markets world renowned brands and has operations in more than 120 countries with significant growth through the commitment of our internationally diverse workforce of 45,000 people.We’re JTI, and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in more than 120 countries, and how we’ve grown from 40 to 5,000+ employees with 38 branch offices and 3 entities (Market, AMC, & GBS) in the Philippines.But our business isn’t just business. Our business is our people. And JTI is a company where people are the difference. We believe in their freedom to choose, think, and be themselves every day, and this makes us stronger as a business.That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been recognized as INVESTORS IN PEOPLE for the 3rd time in Philippines.Times have changed, and we have introduced new tools at JTI that will help start your career with us without having to leave the house. Our application process and interviews can be handled online. And even your first working day, and every day until life gets back to normal.