Integrated Marketing Communications
· Ensuring alignment and consistency of all communications to the communications strategy and company messaging.
· Preparing digital and print materials (collaterals, presentations & other communication materials, etc) to support the strategy and evaluating / refining the communications approach to best suit the target audience.
Digital Asset Management
· Assisting in the implementation of the digital strategy for the company, working with the local teams as well as the global digital team.
· Overseeing the company’s digital assets and ensuring reach and relevance to the target audience.
· Implementing the communication and content plan to support the company objectives.
· Working closely with Promotions and Campaigns to develop the monthly collaterals and copy.
Experience Centre Merchandising Materials and PR Assistance
· Ensuring that the Experience Centre merchandising materials are developed and are consistent with our messaging / theme for period.
· Assisting PR & Events in preparing press releases / stories for online and traditional media.
Communication Plan for Programs & Company Developments
· Assisting in managing the YL communications across all stakeholders for programs and relevant company developments.