Overview
At AvePoint, we are looking for an experienced and knowledgeful Sr. SEO Specialist to lead and execute our SEO program. This position is your opportunity to use various organic demand strategies to grow our business!
What will you be doing?
A huge part of this role is collaborating between multiple business units within the organization – product, digital, content, communications, and field marketing – and bring marketing intelligence to influence and grow our business. As a subject matter expert, you’ll be responsible for driving qualified traffic to our sites by implementing organic SEO best practices, educated, engage and ensure optimal conversions with best-in-class intent journeys. We are looking for a candidate with proven track record of scaling organic as a demand channel by implementing on-page, off-page and technical SEO, staying on top of trends, technology, algorithms, and journeys.
Your responsibilities will include:
Owning, building, and managing SEO roadmap/programs to increase organic traffic to our web propertiesAccountable for performance reporting, health mo
nitoring and KPIs with deep analysis for improvements and amplification.Work closely with cross function teams like field marketing, content, sales to execute integrated marketing strategies to help improve lead generations, demand, brand, co
nversion and cost per acquisition.Provide expertise and implementation guidance for technical SEO like Core Web Vitals, Micro-formats and moreCollaborate with co
ntent team to delivery impactful organic co
ntent strategies to help improve brand awareness, reach, intent journeys, sales pipelines and building better rankings on search engines.Applying growth hacking mentality by developing and tracking experiments to optimize for traffic and conversion.Perform o
ngoing Keyword research, on-page seo audit, discover new opportunities to expand keyword universe and updat
e older co
ntent to stay up to date.Analysis of traffic patterns and identification of potential challenges or opportunities
OK, I’m interested… is this the job for me?
We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.
For this role, we’re seeking someone who can explore marketing and sales analytics, traffic trends, Search Engine updates, user-behavior, ask critical questions and strive to find creative solutions to tough marketing problems. An ideal candidate is someone with a growth mindset – from personal to professional life, thrive in an environment where ideas are judged and executed based on their merits, a team player and know how to work with team members who may look at the same business problem differently than you.
Other qualities you’ll need to be a fit for this role include:
Degree in Marketing or related fieldAt least 5-7 years of experience in marketing and salesHands-on experience with search engine optimization, including keyword research, on-page optimization, l
ink-building and basic technical aspects of searchUnderstanding of SEO, regularly using tools such as SEMRush, Screaming Frog, Google Search Console, and staying current on latest changes in search engine algorithmsExcellent understanding of users’ buying behavior as it pertains to the web.Proven experience delivering organic traffic growth for digital media propertiesExcellent verbal and written communicatio
nStrong experience with Google Analytics or similar tracking toolStrong analytical, interpersonal, and communication skillsExcellent ability to collaborate cross-functionally
about AvePoint
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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
AvePoint accelerates your digital transformation success. Over 16,000 companies and 6 million SharePoint and Office 365 users worldwide trust AvePoint software and services for their data migration, management, and protection needs in the cloud, on-premises and hybrid environments.A four-time Microsoft Partner of the Year, AvePoint is a Microsoft Global ISV Partner and has been named to the Inc. 500|5000 six times and the Deloitte Technology Fast 500™ five times. Founded in 2001, AvePoint is privately held and headquartered in Jersey City, NJ.