The position was established to provide guidance and leadership for Lay Bare and its sister brands to be able to communicate each brand’s promise through offline and online executions by ensuring consistency across its internal and external channels, and converting the interactions into opportunities. The role is in charge of overseeing the creatives, community engagement (customer care), and marketing operations to ensure a seamless and collaborative approach in perfecting the customer’s experience with the brands.
1. In-charge of all brand communication functions and ensures competent dispensation of all communications for greater reliability of services
2. Maintains a strong growth in community-building and engagement
3. Leads in reinforcing the organization’s MVP and values, and establish a recognizable employer brand
4. Designs and executes offline and online market development plans
5. Develops and maintains a holistic approach in customer engagement through customer care initiatives
6. Act as strategic creatives design advisor to guide the team in creating materials that capture the brand messaging through creative visuals and relevant copy
7. Establishes a progressive performance monitoring plan that will ensure progressive business success
8. Employs new strategies to automate and streamline functions to maximize efficiency and productivity
9. Ensures the full use of data analytics in assessing functional effectiveness and future improvement
10.Researches and propose new methods in marketing innovation to improve customer relationships
11. Coordinates with internal and external parties to resolve issues, if any
Lay Bare is the premier waxing expert in the Philippines. We offer waxing services from brow-to-toe, using only all natural ingredients.As a brand, our philosophy is that true beauty goes beyond skin deep. We stand for one thing and that is to bring out the confidence in every Filipina.Our PROMISE:At Lay Bare, we want to inspire beautiful skin as well as beautiful days through our products and services. Our goal is to empower both women and men to look and feel their best to confidently seize each day.MISSION:To empower our clients through services and our people with new opportunities.VISION:To encourage everyone to make bold choices in beauty and in life.VALUES:Lay Bare is always evolving. We are strongly committed to lead through constant innovation and care for the environment. Each service is designed and executed with the highest standards and the goal of creating an extraordinary experience, resulting in happy customers eager to partake another Hair Free Morning encounter.It is each of our responsibility and duty to always keep in mind how we can do whatever it takes to extend our Lay Bare Care to others in line with the mission, vision, and values of the company. If an action is highly beneficial, it becomes the bare minimum to give room to continuously improve the CARE given. RESULTS DRIVEN Meeting our goals no matter the obstacle. GROWTH MINDSET Finding solutions and searching for a better way every day. PROCESS ORIENTED Adhering to the standard of excellent performance. COLLABORATIVE Working and accomplishing milestones together. MASTERY Perfecting our respective expertise in pursuit of personal excellence FUN Working hard and playing harder