Job summary:To position the hotel in the local marketplace through appropriate sales and marketing initiatives and to ensure the hotel product and services align with the positioning and brand promise created through marketing communications. Essential duties and responsibilities – (Key activities)To develop, implement, maximise, monitor and evaluate the hotel’s marketing strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in rooms, food and beverage, and all other revenue generating departments.To ensure marketing activities are aligned with the corporate marketing strategy and hotel actions have been implemented where appropriate.To represent the marketing function on the hotel's executive committee.To oversee the preparation and update of individual departmental operations manuals.To conduct regular divisional communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.To direct and coordinate all marketing activities and to communicate these activities throughout the hotel.To work with operational departments based on the results of the consumer audit and to support appropriate changes.To make sure marketing associates work in a supportive and flexible manner with other departmentsTo review and evaluate the effectiveness of marketing activities and adjust as necessary to achieve or exceed the objectives as outlined in the annual marketing plan.To ensure all contracts signed by or on behalf of the marketing and sales department follow the established hotel policies and procedures.To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined sales team who achieve their sales goals.To constantly monitor and evaluate local, national and international market trends, and the competitor hotels and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with HI’s brand standards, policies and procedures.To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the annual marketing plan.To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short-term pricing and channel tactics.To be aware of community, business, political and social factors that may affect the hotel’s financial performance.Requirements/Qualifications:Must have fantastic presentation skillsExcellent negotiatorHave exceptional communication skillsUse current technology for the benefit of the hospitality property, for example social media such as blogs,twitter and RSS feeds if they can be used appropriatelyThinks creatively to come up with exciting new campaignsCandidate must possess at least Bachelor's/College Degree in Business Studies/Administration/Management, Marketing or equivalentAt least 5 Year(s) of working experience in the related field is required for this positionCan start immediately
