To position the hotel in the local marketplace through appropriate sales and marketing initiatives and to ensure the hotel product and services align with the positioning and brand promise created through marketing communications. A Sales and Marketing Head is responsible for maximizing hotel’s revenues by developing programmes to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. Essential duties and responsibilities – (Key activities) To develop, implement, maximise, monitor and evaluate the hotel’s marketing strategy (goals, tactics and actions) to achieve and exceed forecasted revenue figures in rooms, food and beverage, and all other revenue generating departments.To ensure marketing activities are aligned with the corporate marketing strategy and hotel actions have been implemented where appropriate.To represent the marketing function on the hotel's executive committee.To oversee the preparation and update of individual departmental operations manuals.To conduct regular divisional communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.To monitor that all hotel associates deliver the brand promise and provide exceptional guest service at all times, providing positive and constructive feedback as necessary to the respective head of departmentTo ensure marketing associates also provide excellent service to internal customers in other departments as appropriate.To review and evaluate the effectiveness of marketing activities and adjust as necessary to achieve or exceed the objectives as outlined in the annual marketing plan.To ensure all contracts signed by or on behalf of the marketing and sales department follow the established hotel policies and procedures.To oversee all sales strategy, tactic, and action implementations, complying with the Smart Selling approach, in order to create a strong and disciplined sales team who achieve their sales goals.To implement the strategic marketing process, maximising the available marketing data marketing portal and competitive intelligence in order to make sound decisions.To constantly monitor and evaluate local, national and international market trends, and the competitor hotels’ and restaurants’ initiatives, in order to make sure the hotel’s marketing and operations remain competitive and cutting edge.To manage integrated marketing communications, including hotel advertising, promotions, collateral, and e-marketing, making sure that they are targeted, effective in producing a reasonable ROI, within budget, and comply with HI’s brand standards, policies and procedures.To oversee marketing communications, e-marketing, and public relations activities to support the objectives outlined in the annual marketing plan.To manage weekly yield meetings and monthly strategic meetings to develop and adjust marketing strategies and short-term pricing and channel tactics.To be aware of community, business, political and social factors that may affect the hotel’s financial performance.To review the reports and analysis compiled by the marketing communications manager - strategy / marketing analyst, and discuss strategies, opportunities and threats within the division, and with the relevant heads of department.To respond to changes in the marketing function as dictated by the industry, company and hotel.To attend training sessions and meetings as and when required.To carry out any other reasonable duties and responsibilities as assigned. QualificationsMinimum 5-10 years’ work experience as Head/Manager of Sales and Marketing in larger hotel operation.Bachelor’s Degree in Business Administration, Marketing, Hotel Management or related field.Proficiency in Microsoft Word, Excel, and property management systems.Command of the English language both written and verbalStrong media, presentation and computer skillsStrong analytical, organizational, and creative thinking skills.Excellent interpersonal and customer service skills.Knowledge of data analysis and report writing.
